Writing
Writing
Each of these covers something I have actually built or run, and they are written so someone can follow the method and do it themselves.
- 06 Lessons from building an agency's internal AI platform solo Build vs buy, fail-closed AI design, numbers that admit uncertainty, and the adoption fight: what shipping an agency's internal AI platform solo taught me.
- 05 How to Get a Google Knowledge Panel When You Share Your Name How to get a Google Knowledge Panel when someone famous shares your name: the entity SEO playbook I'm running, from disambiguatingDescription to Wikidata.
- 04 Generative Engine Optimization: how brands get cited by AI GEO is how brands earn citations in ChatGPT, Gemini, Perplexity, and AI Overviews. The on-page patterns and entity signals that work, plus how I measure it.
- 03 How to measure AI visibility using confidence intervals How to measure AI visibility in ChatGPT and other LLMs: repeat sampling, Wilson confidence intervals, and alerts that fire only when intervals separate.
- 02 Technical SEO for AI search: what still matters in 2026 What technical SEO means now that LLMs crawl your site: server-rendered HTML, entity signals, citation-ready structure, and some honest llms.txt skepticism.
- 01 How to Train Your Own FLUX Checkpoint: Lessons from 12 Versions What it actually takes to finetune FLUX.1 on your own GPUs: dataset curation, captioning, eval suites, and versioning from 12 shipped Nepotism releases.