Right now
This page is what has my attention at the moment, and I rewrite it when enough of it stops being true.
What I'm building
Most of my hours go into Tandem's internal platform. Right now I am working on the agent systems and on the AI visibility measurement that feeds the agency's reporting.
The other half of the job is teaching it. I wrote the course the team goes through and I run the sessions myself. Watching someone use software I built is the fastest way I know to find out which parts only ever made sense to me.
What I'm writing
The essays are where I write the methods down properly. Each one covers something I have shipped, so a new one shows up when something is done. The newest ones compare the published research with what I run day to day, from why language models hallucinate to what AI Overviews are doing to clicks.
New work from the Studio
New Studio work goes up whenever a generation is worth keeping. Nepotism is twelve versions in, and I am not done with it.
Away from the desk
I got married in April 2026, and home is Boca Raton.
What I'm open to
Select consulting in AI systems and technical SEO, which the capabilities page describes. I will also do podcasts and speaking on AI measurement or model training. If you have an interesting problem, send it over.