Right now
This is whatever has my attention at the moment, rewritten whenever enough of it stops being true.
What I'm building
Most of my hours are going into Tandem's internal platform. The current push is on the agent systems and on the visibility measurement that feeds the reporting spine the agency runs on.
The other half of that job is teaching it, so I wrote the course the team goes through and I run the sessions myself. Watching someone use software I built is still the fastest way I have found to learn which parts of it are obvious and which parts only ever made sense to me.
What I'm writing
The essays are where the method gets written down properly. Each one covers something I shipped, so they show up when something's done. The newest one is a read of the GEO research coming out of arXiv.
New work from the Studio
New Studio work ships whenever a generation survives my delete key. Nepotism is twelve versions deep and I'm still not done with it.
Away from the desk
I got married in April 2026 and home is Boca Raton. The GPU stays warm.
What I'm open to
Select consulting in AI systems and technical SEO, which the capabilities page covers properly. I'll also take podcasts and speaking on AI measurement or model training. Really it comes down to any conversation that starts with an interesting problem, so send it over if you have one.