Essays on AI measurement, entity SEO, agent systems, and diffusion tooling.https://robertgalasso.com/en-ushttps://robertgalasso.com/writing/agency-internal-ai-platform/https://robertgalasso.com/writing/agency-internal-ai-platform/Build vs buy, fail-closed AI design, numbers that admit uncertainty, and the adoption fight: what shipping an agency's internal AI platform solo taught me.Fri, 24 Jul 2026 00:00:00 GMThttps://robertgalasso.com/writing/entity-seo-for-humans-with-common-names/https://robertgalasso.com/writing/entity-seo-for-humans-with-common-names/How to get a Google Knowledge Panel when someone famous shares your name: the entity SEO playbook I'm running, from disambiguatingDescription to Wikidata.Fri, 24 Jul 2026 00:00:00 GMThttps://robertgalasso.com/writing/generative-engine-optimization/https://robertgalasso.com/writing/generative-engine-optimization/GEO is how brands earn citations in ChatGPT, Gemini, Perplexity, and AI Overviews. The on-page patterns and entity signals that work, plus how I measure it.Fri, 24 Jul 2026 00:00:00 GMThttps://robertgalasso.com/writing/measure-what-the-ai-says/https://robertgalasso.com/writing/measure-what-the-ai-says/How to measure AI visibility in ChatGPT and other LLMs: repeat sampling, Wilson confidence intervals, and alerts that fire only when intervals separate.Fri, 24 Jul 2026 00:00:00 GMThttps://robertgalasso.com/writing/technical-seo-for-ai-search/https://robertgalasso.com/writing/technical-seo-for-ai-search/What technical SEO means now that LLMs crawl your site: server-rendered HTML, entity signals, citation-ready structure, and some honest llms.txt skepticism.Fri, 24 Jul 2026 00:00:00 GMThttps://robertgalasso.com/writing/training-your-own-checkpoint/https://robertgalasso.com/writing/training-your-own-checkpoint/What it actually takes to finetune FLUX.1 on your own GPUs: dataset curation, captioning, eval suites, and versioning from 12 shipped Nepotism releases.Fri, 24 Jul 2026 00:00:00 GMT