Zomee makes breast pumps. Most of its buyers are exhausted new parents searching at 3am, and most purchases run through insurance. Trust matters more than anything. Search intent is tied to a due date, and the funnel looks nothing like a normal direct-to-consumer brand. I owned digital marketing from the strategy down to the website roadmap.
The technical SEO rebuild
When I arrived, the site was invisible for every term that mattered, so I rebuilt it from the crawl up. That meant technical audits, a new site architecture, Core Web Vitals work, schema on every page, and content mapped to how parents search, like which pump works with which insurance plan and what goes in the hospital bag.
Organic traffic went up roughly 300% over that stretch, and the brand landed on page one for category terms that Medela and Spectra had owned for years.
Paid media, email, and conversion
Google Ads ran on top of the organic base, with Search, Shopping, and remarketing tuned around insurance eligibility. Email carried more than it got credit for. The flows were built around the pregnancy timeline, because a signup in week 20 needs different messages from one in week 38. Conversion work never stopped either, between landing page tests, product page cleanups, and checkout friction, and all of it was measured against revenue.
Wholesale partnerships and the acquisition
Retail was only half the business. I built partnerships across the parenting and health space, backed the wholesale channel with collateral and co-marketing, and used relationships from ten years in the industry. Some of those relationships fed directly into the company's first acquisition and merger.
Brand, social, and press
Branding, social, and PR were mine as well. Owning all of them at once is why the brand sounded the same in a press placement as it did on a product page.
The result
- $12M → $25M
- Annual revenue in eighteen months Retail and wholesale
- +300%
- Organic traffic after the rebuild Technical SEO
- Page one
- For category terms the incumbents had held for years Against Medela and Spectra
I am happy to walk anyone who asks through exactly how it happened.